Headway is a product studio founded in 2015 with an office on North Broadway in Green Bay. Its AI service line is sold in three steps, a short clarity workshop that returns a ranked list of use cases, a one week sprint that produces a working proof of concept, and a longer engagement that covers discovery, design and a production build with a data pipeline and guardrails. It also sells AI and machine learning strategy, part-time CTO work, and a service that builds a Model Context Protocol server on a client's design system for use by AI coding tools. Its stated clients are growth-stage B2B software companies, mid-market teams and enterprise innovation groups, and its product design and engineering practice is older than its AI practice.